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Producing a Newsletter: The Basics

09-Apr-2021 | By Santosh Kumar

A newsletter can be an effective way of marketing your community group or organisation, its messages and activities. But to ensure your newsletter gets read – and doesn't end up in the bin – it needs to capture and keep the attention of recipients. A newsletter won't achieve what you want it to if no-one reads it.

A newsletter can be an effective way of marketing your community group or organisation, its messages and activities. But to ensure your newsletter gets read – and doesn't end up in the bin – it needs to capture and keep the attention of recipients. A newsletter won't achieve what you want it to if no-one reads it.


An email newsletter not only a cost-effective business boost tool but it increases the understanding and knowledge of your products, services, or business of your existing as well as prospective customers. It is crucial to ensure you have a unified message across your platforms including the email newsletter as Email newsletters are an integral part of every good marketing strategy and an essential touchpoint to your brand for organic business growth.

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2 Comments




Manuel Marty

31 October 2016at2:56 pm

The superior man understands what is right; the inferior man understands what will sell.

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Steven Lucky

31 October 2016 at 2:56 pm

Making money is art and working is art and good business is the best art

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I am a postitive, tenacious, highly motivated and self driven person and have a consistant and proven track record of success and over achievements in sales, marketing and business consultancy. I have a wealth of experience working across all business sectors and worked for large corporates extensively in the United Kingdom and periodically in the USA, My passion now is with Find Us On Web and my focus is to bring local businesses together and help them find new ways to generate leads and drive more sales. We connect businesses with their existing and potential new customers at our networking events, trade shows, business award events, advertising publications and our digital market place www.findusonweb.com I work with businesses who are looking for guaranteed sales, guaranteed customers, resulting in guaranteed growth.