10Ps of Marketing Success , WHAT ARE THE 10 PS OF MARKETING?

29-Aug-2021 | By Santosh Kumar

It’s called the Ten Ps of marketing – and here’s how it can be applied to everything in your marketing mix.

It’s called the Ten Ps of marketing – and here’s how it can be applied to everything in your marketing mix.

Back in the 1960s, when marketing men smoked at their desks, ladies tapped away in their typing pools, and sliced bread was the yardstick of whether a product was any good, a marketing notion was hatched that was so perfect, sixty years later it is still considered an integral part of any marketing strategy. In my view its time to redefine the outdated 4P or 7P of Marketing Miz with what's now called the ten Ps of marketing and includes product, price, promotion, place, people, process, physical evidence, partners, presentation and Plan When it comes to creating a solid and strategic marketing mix, it’s important to understand how the 10 Ps of marketing fit into the whole picture. Here’s how the 10 Ps of marketing can be applied to everything in your marketing mix: