Blog



Email Marketing With E Newsletters

03-Apr-2021 | By Santosh Kumar

Email marketing is not just all about unsolicited emails with advertisements making outrageous claims. Unfortunately the abundance of spam which inundates Internet users each day has caused many to formulate a negative opinion about email marketing but savvy Internet marketers who understand how to market successful enjoy an advantage over the competition by turning to e-newsletters to reach more potential customers. This article will discuss e-newsletters and how they can be used effectively as part of an email marketing campaign

Email marketing is not just all about unsolicited emails with advertisements making outrageous claims. Unfortunately the abundance of spam which inundates Internet users each day has caused many to formulate a negative opinion about email marketing but savvy Internet marketers who understand how to market successful enjoy an advantage over the competition by turning to e-newsletters to reach more potential customers. This article will discuss e-newsletters and how they can be used effectively as part of an email marketing campaign


An e-newsletter is very similar to newsletters which are printed and distributed via mail or other avenues. The most significant distance is the method of distribution. While traditional newsletters are typically mailed to the recipients or distributed in person, e-newsletters are distributed exclusively online. These e-newsletters may be either emailed in the body of an email message or may be included as a link in an email which directs the recipient to the website for the e-newsletter. In either case the recipient can read the e-newsletter while online and print it out or save it to their hard drive for future use. The contents of an e-newsletter may vary somewhat drastically depending on the business the e-newsletter is promoting, the purpose of the e-newsletter and even the personal preferences of the business owner and the employees producing the e-newsletter. However, the general format for an e-newsletter is to include useful information in the form of full length feature articles or shorter pieces offering useful tips. The e-newsletter should also contain at least some subtle advertising for the products and services offered by the producer of the e-newsletter. These pieces of advertising should not be blatant and should allow readers of the e-newsletter to formulate their own opinions regarding the products or services.

Tags:

2 Comments




Manuel Marty

31 October 2016at2:56 pm

The superior man understands what is right; the inferior man understands what will sell.

Reply


Steven Lucky

31 October 2016 at 2:56 pm

Making money is art and working is art and good business is the best art

Reply

 

About Me
Avatar

Managing Director. Helping businesses out-perform the competition, increase revenue, decrease expenses & mitigate risk. Guaranteed More Savings. Guaranteed More Sales. Guaranteed More Customers. Guaranteed Better Growth.Are you sure that your digital assets such as website and customer portals are doing exactly what you planned it for?Do you know if your digital assets are generating you revenue or making you lose not only the money but effective customer engagement and decreased brand loyalty as well?Are you tired of staring at an empty pipeline for your leads, sponsorships, donations or customers and sponsors in general? Are you looking for a better way to win business engagement deals and/or sponsorships?I have been in a similar position myself, five times in last 20 years, to be more specific between 2007 and 2012. Many people crave to develop a growing business in the private, public or third sector.Unfortunately, few people can develop one successfully.You see, many people, just like you, start off but get distracted by not being able to have a vehicle for success. do you know why?The point? Trust me when I tell you there is a better way. I am a seasoned entrepreneur, Business Owner, Co-founder and investor of many start-ups and flourishing business and advisory firms focused solely on helping charitable organisations, individuals and private sector clients increase performance through best-in-class digital transformation and strategy execution.We offer Digital transformation and business strategies to increase revenue, raise brand awareness, decrease expenses, increase sponsorship, raise more donations and If you are a Key business stakeholder (or lead a firm) with business-driven result responsibilities, and you are…❌ Tired of harassing your personal network for revenue generation❌ Sick of losing not only the money day by day but effective customer engagement and decreased brand loyalty as well❌ Looking for a more predictable way to generate new revenue stream and stop losing deals to competitors who are not as good as you with your digital assetsI have got something that will put an end to your misery, once and for all.It is called the Digital transformation roadmap strategy.When you harness the Digital transformation strategy along with leadership marketing strategies and “Power Positioning” for your business, you will:✅ Never worry where your next business is coming from✅ Be seen as a recognized leader in your market with a clear strategy and digital roadmapIf you are ready to act and curious to learn more?Book a complimentary “Assessment call”https://calendly.com/santoshmishra/one-to-one-meetingand we will get crystal clear on how you can fulfil your objectives and achieve desired business outcome confidently.